The Power of Main Street

Downtown Brentwood Coalition is proud to be a California Main Street Program and a Main Street America Affiliate Program. What does that mean? Here are some links to both California Main Street and Main Street America. Check out the great work they are doing across the country to revitalize Downtown’s like ours!

California Main Street

Main Street America

Downtown Brentwood uses the Four Point Strategy mapped out in the Main Street playbook, to transform and revitalize our Downtown. Here is a little bit about that strategy:

Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.